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How We Created Our Iconography Using Agile Methodology
Cprime’s in-house designers developed a unique style for the brand’s design system using techniques others apply to creating software. Cprime…
Agile Marketing: When Should Your Team Make the Move?
If you’ve been in the marketing industry for a while now, you’ve doubtless heard about Agile marketing. Maybe you’re leading…
Design Thinking for Marketers: Creating Your Marketing Plan
Most organizations - small or large - have a marketing plan. It outlines planned marketing efforts for a period of…
Design Thinking for Marketers: Remember Your Customers
It’s easy in marketing to talk about what we have to offer or what we do as a brand. That’s…
Design Thinking for Marketers: The Value of Iteration
What are the components of your marketing plan? It likely describes your customers, has a unique selling proposition, lists the…