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Are These Challenges Hampering Your Product Design and Management?
While product design and more general product thinking are becoming the industry ideal, many organizations struggle to implement them fully…
Design Thinking for Marketers: Creating Your Marketing Plan
Most organizations - small or large - have a marketing plan. It outlines planned marketing efforts for a period of…
Design Thinking for Marketers: Remember Your Customers
It’s easy in marketing to talk about what we have to offer or what we do as a brand. That’s…
Design Thinking for Marketers: The Value of Iteration
What are the components of your marketing plan? It likely describes your customers, has a unique selling proposition, lists the…
Achieve Customer Centricity Through Design Thinking With SAFe® and Jira Align
SAFe® 5.0 is all about business agility. And, whether you adhere strictly to the SAFe® framework for scaled agile development…
Design Thinking Culture-Generating the Buy-In from Leadership
Change is hard, especially in large enterprises when many departments are impacted by how an organization operates. A popular question…